TOGETHER

WE CAN DO IT

⬇️ DRAW WATER FROM THE WATER RESOURCE.
⬇️ CAN THE WATER.
⬇️ LET GREAT PEOPLE BUY THE CANNED WATER.
⬇️ USE PROFITS TO REINVEST IN WATER RESOURCE.
♻️ REPEAT (WITH KINDNESS).

WHAT:
THE VERY GOOD WATER IS CANNED WATER. EACH CAN IS PART OF A BATCH, AND EACH BATCH REPRESENTS A SPECIFIC PURPOSE, FUNDING EITHER LAND PURCHASES OR SUPPORTING PEOPLE AND PROJECTS THAT PROTECT AND RESTORE OUR WATER RESOURCES. THIS INCLUDES PURCHASING LAND ALONG RIVERS AND AROUND INFILTRATION AREAS, PLANTING FORESTS OVER GROUNDWATER RESERVOIRS, COLLECTING RAINWATER, ESTABLISHING GRASS AND FLOWER BELTS, CONVERTING VULNERABLE FARMLAND, AND RESTORING WETLANDS.

WHY:
99% OF DENMARK’S DRINKING WATER COMES FROM GROUNDWATER, BUT MORE THAN HALF OF THE WELLS ARE CONTAMINATED. EVERY YEAR, 1.1 BILLION CUBIC METERS CAN BE SUSTAINABLY EXTRACTED, BUT WATER QUALITY IS DECLINING. PESTICIDES ARE FOUND IN OVER 40% OF TESTED WELLS, AND IN 11% OF CASES, LIMIT VALUES ARE EXCEEDED. WITHOUT PROTECTION, CLEAN DRINKING WATER IS AT RISK.

HOW:
WE TURN ONE OF NATURE’S MOST VALUABLE RESOURCES INTO ACTIONS THAT SECURE ITS OWN FUTURE. EACH BATCH IS DEDICATED TO A SPECIFIC PURPOSE, WHICH DIRECTLY BENEFITS GROUNDWATER.

THE VERY GOOD WATER IS PLACED RIGHT NEXT TO 'ORDINARY' WATER—ON STORE SHELVES, AT FESTIVALS, IN CAFÉS, RESTAURANTS, AND ONLINE. EVERY TIME YOU CHOOSE A CAN, YOU'RE MAKING A STAND FOR NATURE, TURNING A SIMPLE PURCHASE INTO A MEANINGFUL ACTION.

WATER IS ESSENTIAL. PROTECTING IT SHOULD BE, TOO.