THIS POSTER USED TO BE WRAPPING PAPER, BUT INSTEAD OF ENDING UP IN THE TRASH, IT IS NOW A POSTER. UNLIKE THE MORE THAN 693 TONS OF WRAPPING PAPER THROWN AWAY EVERY YEAR IN DENMARK.
WHAT?
THE TRASH POSTER IS GIFT WRAPPING PAPER WITH PRINTED DESIGNS, AVAILABLE IN SHEETS THAT MATCH TRADITIONAL POSTER SIZES:
50x70CM
70x100CM
100x140CM
THE DESIGN IS A TRIBUTE TO THE ICONIC IDOL WORSHIP OF THE 80S, WHEN THE BIGGEST STARS AND FAVORITE ARTISTS WERE FOLDED NEATLY INTO THE CENTER PAGES OF THE TRENDIEST MAGAZINES. THESE POSTERS GRACED THE WALLS OF COUNTLESS TEENAGE BEDROOMS, WITH THEIR DISTINCTIVE FOLDS BECOMING SYMBOLS OF AN ENTIRE GENERATION'S YOUTH. NOW, OVER 30 YEARS LATER, THIS VISUAL AESTHETIC IS MAKING A COMEBACK, RECLAIMING ITS PLACE IN MODERN DESIGN CULTURE.
THE TRASH POSTER IS MORE THAN JUST A BLEND OF GIFT WRAPPING AND POSTER DESIGN—IT’S A MANIFESTATION OF HOW SMALL DECISIONS CAN EXPRESS OUR VALUES AND SPARK CHANGE.MOST OF US WANT SOMETHING MORE, AND THANKFULLY, MOST OF US ARE DOING MORE TODAY THAN WE DID YESTERDAY. AND REALLY, THAT’S ALL WE CAN ASK OF OURSELVES.
WHY?
EACH YEAR, DENMARK USES APPROXIMATELY 693 TONS OF GIFT WRAP—AND THAT'S JUST DURING DECEMBER, IN A COUNTRY THAT IS 229 TIMES SMALLER THAN THE UNITED STATES OF AMERICA. THE PRODUCTION OF THIS PAPER REQUIRES AROUND 65,000 TONS OF WATER, 7,850 MWH OF ENERGY, 748 TONS OF WOOD, AND 706 TONS OF CHEMICALS. THAT'S ENOUGH WATER TO FILL 26 OLYMPIC-SIZED SWIMMING POOLS, ENOUGH ENERGY TO POWER 1,570 HOUSEHOLDS FOR A YEAR, WOOD FROM APPROXIMATELY 12,500 TREES, AND A SIGNIFICANT ENVIRONMENTAL BURDEN FROM CHEMICALS.
SHITTY-FACT: GIFT WRAP PAPER, ALONG WITH TOILET PAPER, HAS ONE OF THE SHORTEST CONSUMER LIFESPANS 💩
SO, WHAT CAN WE DO? THE SIMPLEST OPTION IS TO REDUCE OUR USE OF GIFT WRAP OR EVEN AVOID IT ALTOGETHER. BUT AS OPRAH WINFREY ONCE SAID, “A GIFT IS NOT JUST A THING; IT IS A WAY TO SHOW YOU CARE.”(AND SHE KNOWS A THING OR TWO ABOUT GIFTING) 🎁
THE VERY GOOD STUDIO™
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