DOING   WHAT’S
RIGHT IS RIGHT!

IN DANISH, WE HAVE A WORD: SELVFØLGELIGHED. IT COMES FROM SELVFØLGE—SOMETHING SO OBVIOUS IT NEEDS NO EXPLANATION. ADD -LIGHED, AND IT BECOMES MORE THAN JUST A WORD—IT BECOMES A WAY OF SEEING THE WORLD.

SELVFØLGELIGHED IS ABOUT WHAT FEELS SO RIGHT THAT IT SIMPLY CAN’T BE ANY OTHER WAY. NOT BECAUSE SOMEONE TELLS YOU, BUT BECAUSE YOU JUST KNOW. IT’S THE INNER TRUTH THAT SPEAKS LOUDER THAN ANY EXCUSE, ANY JUSTIFICATION, ANY LOOPHOLE. LIKE A PATH THAT UNFOLDS NATURALLY—WITHOUT FORCE, WITHOUT COMPROMISE.

THE VERY GOOD STUDIO IS BUILT ON THIS PRINCIPLE.
NO IN-BETWEENS. NO EXCUSES. JUST DOING WHAT FEELS LIKE THE ONLY RIGHT THING TO DO.